Shopping Cart Software

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  • On-Demand, Hosted Cart System
  • Industry-Standard SSL Security
  • Web-based Administration System
  • 10 Shipping Charge Models
  • Shipping Charge Overrides
  • Shipping surcharge for large items
  • Streamlined Checkout Process
  • Fully Compatible with Soft goods
  • Supports Subscriptions/Memberships
  • Unlimited item options (color, size, etc)
  • Supports "Sold in sets of..." pricing
  • Supports non-taxable items
  • Promotional code support
  • Multi-Currency support ( $, €, £ )
  • Accepts Credit Cards in Real Time
  • Free, Unlimited Technical Support
  • Full Integration with Registry Valet
  • Full Order Processing Capability
  • Business Intelligence Dashboard
  • Complete Order Editing Functionality
  • Google Adwords Support
  • Sales Tax Options
  • Extremely Customizable Cart Pages
  • Simple HTML Setup
  • Unlimited Gift Wrap Options
  • Free, Unlimited Testing Time
  • Custom Text Display Blocks
  • Supports Custom Engraving Options

On-Demand, Hosted Cart System
CustomCart's system runs remotely on our high-speed servers and requires only simple HTML forms and links to connect to your web site.
Nothing to download or install, just connect your web site to our system via simple HTML forms and links (that CustomCart's code generator will provide for you) and you are ready to start selling online!


Industry Standard SSL Security
CustomCart uses industry standard 128-bit SSL encryption to ensure fully secure checkout and data integrity. CustomCart's systems conform to the highest standards of internet security.


Web-Based Administration System
CustomCart's web-based icon-driven adminstration system is easy and intuitive to use and includes complete design control of your customers' shopping experience, shipping charge setup, full order processing capabilities including partial order shipping, order tracking, automated customer emails and more.

CustomCart gives you full security control over who can access which operations in the administrator. Create user accounts for anyone you choose and authorize them to access only those functions within the administrator that you wish.



10 Different Shipping Charge Models
  • First Item/Additional Items
  • Flat Rate by order
  • Flat Rate Per item
  • Flat Rate by geographical zone
  • Flat Rate by product shipping class
  • Flat Rate by zone by product shipping class
  • Tiered Pricing by number of items per order
  • Tiered Pricing by order dollar total
  • Percentage of order dollar total
  • Free shipping
A shipping charge model is a method of defining how much you will charge for shipping your products to your customers. CustomCart divides the world into three main areas: United States, Canada, and all other countries. Within the CustomCart administrator, you may setup different shipping charge models for each of these areas. All 10 shipping charge models are available for US shipping. For Canada and other international destinations, some shipping charge models are not available.


Shipping Charge Overrides
With all shipping models, there are additional shipping charge overrides which can be setup. For example, you may wish to offer free shipping to your customers if their order total exceeds a preset amount. CustomCart fully supports this type of shipping charge override. You may also add a surcharge for shipping to Alaska and Hawaii.


Shipping surcharge for heavy or oversized items
With all shipping models, there is an optional additional surcharge which can be applied to cover the shipping costs of heavy or oversized items. This shipping surcharge is applied on a per item basis and shows clearly in the shopping cart at the time that an item is added to the cart. This helps to let the customer know that due to the weight or size of the item, there will be an additional charge.


Streamlined Checkout Process
Some shopping cart systems weigh down the shopper with page after page of information and questions in order to check out. CustomCart's streamlined checkout process speeds the shopper through to the final receipt page. By eliminating unnecessary steps and combining functions, CustomCart will help reduce lost sales due to customers abandoning the checkout process.


Fully Compatible with Soft Goods
Also called "E-Goods", soft goods are products that you sell which customers can purchase and download. A good example of this type of product is computer software. When you setup an HTML product page, you create what we call a "CartLink". CartLinks are forms that submit requests to CustomCart to add an item. CartLinks can be setup to allow the shopper to buy either hard goods (such as a gift item) or soft goods (such as computer software for download) or even give the shopper a choice. You might sell software that is available on disc as well as download. CustomCart can easily accomodate this type of product.


Supports Subscriptions/Memberships
In addition to soft goods, CustomCart also supports subscriptions and memberships. This allows a web retailer to sell subscriptions or memberships just as if they are real items, except that there is no shipping charge associated with them. Subscriptions can still be taxed if your state requires charging tax for non-material items


Unlimited Item Options
Do you sell products that come in various sizes, colors, shapes, finishes, etc.? If so, you need a commerce system that can handle any number of product options. CustomCart allows you to sell products with no limit on the number of options (such as color) and no limit on the number of option choices (such as "red").

Our CartLink generator will even create the code for you with the options you specify. Item options can also adjust the price of the item. You might wish to define some options to increase the price of the item and other options which decrease the price - CustomCart fully supports this feature.



Supports "Sold in sets of..." pricing
Sometimes, gift items come in "assorted sets", meaning that a set of similar products in a certain quantity is sold as a single unit, but priced individually. For example, you might sell a set of four Holiday-themed coffee mugs. Each is slightly different, perhaps with different holiday graphics, but they are sold only in sets of 4. You can price them individually (say, $6 each), but sell them only in the set of 4 for a total of $24. Once a set like this has been added to the cart, the shopper may only change quantities by 4 at a time.


Supports Non-Taxable Items
Does your web business sell non-taxable items such as services or memberships? If so, CustomCart is there with full support for both taxable and non-taxable items. You can setup a special code wthin the "CartLink" (small HTML form to submit a transaction to CustomCart) or, if you are also using IMC ProductCatalog, you can simply check a box within the catalog administrator and CustomCart takes care of the rest for you.


Promotional Code Support
Would you like to offer special sales or discounts to certain customers? If so, you need to be able to offer a promotional code to to those customers, perhaps in a mailing or other advertising. CustomCart's promotional code system easily handles this kind of situation. Create any promotional code you like using a combination of numbers and letters along with a percentage discount and a starting date and ending date and CustomCart does the rest!

CustomCart's promotional code system allows you to run multiple promotions at the same time, each with it's own promo code and discount percentage. In addition, you can run a report of sales by date by promotional code to measure the effectiveness of your promotion!

Promotional codes may also be set up to allow a percentage off of just the shipping charges. For example, you may offer a 50% discount on just the shipping charges when a specific promo code is used.



Multi-Currency Support
Does your business need to sell items in Euros or British Pounds? CustomCart supports multiple currencies including US Dollars, Euros, and British Pounds with ease. The CustomCart code generator allows you to specify which currency you will be using to sell your products.
Accepts Credit Cards in Real Time
CustomCart supports five major payment gateways:
  • Authorize.Net
  • Innovative Merchant Solutions
  • PayPal Website Standard
  • Sage Payment Solutions
  • TransFirst
This payment gateway integration means that your web site will be able to accept credit cards in real time. Most major banks, through which you must have a credit card merchant account, support one of these payment gateways.


Free, Unlimited Technical Support
Get free and unlimited technical support when you sign up for CustomCart. Our support team is available by phone, email, and Internet Support Request (ISR). Whether you are just setting up, need help with code, or need help changing settings, CustomCart support is available to help. CustomCart phone support is US-based.


Automatic Integration with Registry Valet
CustomCart integrates automatically with Registry Valet, our gift registry system to provide gift registry service for your customers. Registry Valet can be configured as a bridal registry, gift registry, or wish list. Learn more about Registry Valet by visiting www.Registry Valet.com.


Full Order Processing Capability
Full order processing system includes the ability to mark orders as shipped (including the sending of an automatic order confirmation email to the customer), cancel orders, un-cancel orders, and delete orders.
Open order ledger keeps you up-to-date on order status. CustomCart is fully capable of managing partial order shipment, retaining the balance of the order as an "open order".
CustomCart includes a fully customizable "order status" page which allows your customers to access their order information 24/7.
CustomCart's order processing even maintains the order shipment tracking number and displays it to your customers when they check their orders.


Business Intelligence Dashboard
CustomCart delivers high-end reporting found only in much more expensive systems. Featuring flash-based, interactive business graphics, our business intelligence dashboard puts the power of information at your fingertips. Drill-down reporting allows you to zoom in to as much detail as you wish - all the way to the individual order level. CustomCart makes your web business take flight with features found only in much more expensive systems.

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Complete Order Editing Functionality
Edit billing and shipping addresses along with items and quantities with ease using the administrator's order editing system.


Integrated Google Adwords Support
CustomCart is integrated with the Google Adwords pay-per-click advertising program. When a shopper finds your site via a Google Adwords campaign, CustomCart can alert Google that a sale has been made so that you may track the effectiveness of your advertising campaign.


Sales Tax Options
Sales tax can be setup to charge by state. In addition, CustomCart allows you to specify charging sales tax on shipping charges. Some states, such as Florida, require merchants to charge sales tax on shipping charges.


Extremely Customizable Cart Pages
Featuring complete design flexibility, CustomCart's individual cart pages can be fully customized using your own custom HTML Page Headers, Page Footers, background wallpaper or color, or your company logo.
By making use of cascading style sheets in your custom page headers, the look and feel of each button, link, text block, background, and more can be customized for each step in the shopping and checkout process. This allows CustomCart to maintain a consistent look and feel with the rest of your web site, presenting a cohesive shopping experience to your site visitors.

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Simple HTML Setup
Simple HTML forms and links are all that is required to add CustomCart to your web site. CustomCart's code generator will automatically create the code that you need to copy and paste into the HTML pages of your site.

Or, if you are also using IMC ProductCatalog to display your products in conjunction with CustomCart, the "Add to Cart" buttons and code is generated automatically by the catalog system. Setting up CustomCart on your web site is a snap!





Unlimited Gift Wrap Options
Create your own gift wrapping options and offer them to your customers at checkout time. This option also allows the shopper to sepcify the text that they would like to have on an enclosed card. Create as many different gift wrapping options as you like.
If you sell gift items on the internet, you need gift wrap options and CustomCart gives you the tools you need to accomplish it!


Free, Unlimited Testing Time
When you sign up for CustomCart service, you may take as long as you like to setup and test CustomCart with your web site at no charge. This allows you to fully explore CustomCart's feature set and to implement it for your e-commerce site exactly the way you want.
When you "go live", your first month of full CustomCart service is completely free of charge. There is NO setup fee, NO contracts, and NO obligation. You may cancel your CustomCart service at any time without penalty of any kind.
We want to make sure that you are absolutely satisfied with CustomCart before you begin to pay our low monthly service rate.


Custom Text Display Blocks
At each step in the buying process, from the "view cart contents" page, through secure checkout, and including the receipt page and confirmation email, you may specify any text you wish to appear on these individual pages. Use these custom text display blocks to alert your customers about anything you wish from return policies to special product sales to new product announcements. You may use any HTML code you wish in these blocks to enhance your text with color, bolding, italics, etc.


Supports Custom Engraving Options
Do you sell products that can be custom engraved for your customers? CustomCart supports offering custom engraving options for products that you sell including your own custom list of engraving font options.